Those Misleading Real Estate Ads

Since the beginning of time, advertising has been used to sell products and services. While few advertisers downright lie, many often mislead because they don't tell the whole story. Real estate consumers today are particularly vulnerable to half-truths since they're increasingly frustrated with the lack of flexibility in the sales commission model and real estate is a field that looks deceptively simple until you're knee-deep into your transaction!

As Accredited Consultants in Real Estate® (ACRE), we are concerned that today's real estate consumer be given the facts.

Below are five ads, that while fictional, are based on real ones in print, radio and TV. Given the money and the market time that can be lost, it's our hope that in addition to eliciting a chuckle or two, these sample ads will raise your awareness. It is also our hope to get the word out that, as is true in other fiduciary fields such as such as accounting, finance and law, in real estate - experience, knowledge, and expertise are not expensive...they are priceless.

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